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Anuj's Profound AI Rep

His path runs from Flipkart's first product manager in 2010 to co-founding Profound in 2025, with seven years at Swiggy in between.

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Anuj Rathi

Experience

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Cleartrip

2024 – 2025

Chief business and growth officer

Building Cleartrip

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Jupiter

2023 – 2024

Chief Product and Marketing officer

Making financial wellness for millions of Indians easy and delightful.

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Swiggy

2016 – 2023

SVP, Revenue and Growth at Swiggy

2021 – 2023

Anuj is SVP, Central Revenue and Growth at Swiggy where he leads product management, growth marketing, customer lifecycle Management, Swiggy One, merchandising, social, design solutions, financial services, partnerships and Swiggy Labs. Central R&G team drives traffic, builds capabilities and innovative growth levers that cut across multiple categories at Swiggy. Anuj also leads meat and alcohol delivery categories at Swiggy. Anuj has played multiple roles in Swiggy including R&G head for Food marketplace and Product Management head for revenue, user growth, restaurant growth and new initiatives. During his tenure at Swiggy, the company has grown multiple times, and has launched various industry first offerings - like Swiggy One (Earlier Swiggy SUPER), Alcohol delivery, HealthHub, Meat, and most recently, Gourmet, Swiggy Moments, Instamart and Swiggy Genie

VP Product, Storefront, Revenue and Growth

2016 – 2021

Bringing unparalleled convenience to lives of urban Indians

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Snapdeal

2014 – 2016

AVP, Product Management

Snapdeal is India’s 3rd largest e-commerce company with a peak valuation of $6.5B and an app install base of 50m users. I led buyer’s experience at Snapdeal and owned mobile and desktop experiences, assortment, pricing, promotions, flash sales, category expansion, growth, payments, and order management products at Snapdeal and Exclusively (Snapdeal subsidiary). I led a team of ~40 product managers to transform Snapdeal into a mobile-first company in one of the most competitive spaces in India.

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Startup

2013 – 2014

Head of Product Management

Head of product for online custom clothing brand, Creyate.

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Walmart Global eCommerce

2012 – 2013

Senior Product Manager

Senior Product manager for store services for Walmart, creating truly multichannel experiences for online pharmacy and personalized photo products, generating $700mm in yearly revenue.

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Flipkart

2010 – 2012

Product Manager

Built the buyer experience for flipkart, from a book-selling website to a multifaceted ecommerce player selling products in 100+ categories. Constantly evolved the product management and engineering processes to support a massive growth of ~100x in 2 years. Redesigned and delivered the first modern, properly branded experience for flipkart with a new visual language. Built a strong customer-first UX strategy, and owned the front-end roadmap. Built the very first mobile commerce site in India for flipkart. Instrumental in launching various categories - mobiles, mobile accessories, cameras, computers and consumer electronics on flipkart.com Product owner of the storefront funnel, laid out multiple building blocks of the Flipkart product. Product Discovery: Launched ‘Autosuggest’, ‘Spell check’, ‘Query builder’, ‘Search within all categories’, ‘Recommendations’ etc to take users to the right products, whether or not the user intent is 100% clear. Setup backend processes for catalog data management to scale and support product discovery User Engagement: Launched ratings, reviews, product comparison, wishlists, social connect, community and game mechanics for truly engaging the flipkart user to research and help decide. Conversion - Launched ‘on page shopping cart', refined checkout flow, instant cashback and constant tweaks in the checkout flow to optimize for a frictionless user flow and highest conversion rates.

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Canvera Digital Technologies Pvt Ltd

2009 – 2010

Senior Software Engineer

• Developed a platform for portfolio site for photographers to support vast number of templates & customizations. • Led the development team for the portal and all online products. Redesigned canvera.com website • Developed 'Photographer of the year' competition site for Better photography magazine/canvera.com - the largest online photography competition in India

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asklaila.com

2006 – 2009

Senior Software Engineer

• Created and led the front end development team for asklaila.com. Was instrumental in earning a pcworld award for asklaila as the best designed online directory (2008) • Created and handled the WAP based solution for asklaila website, m.asklaila.com • Extended the asklaila frontend from a business listings website to include events and movies

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Pi Corporation

2005 – 2006

Software Development Engineer

• Developed a metadata editor with autosuggest, import dialog (for importing images, mp3s, docs, contacts, videos) • Developed recursive slideshow to view images/docs/music in albums or tags for piDocs • Handled state management of the app with cookie trail/back button override of browser.